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说起体育彩票</section>
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大部分人首先想到的可能是奖金高</section>
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知名度大的大乐透</section>
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或开奖快、玩法简单的即开票</section>
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其实除了这些</section>
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体育彩票还有一个很多人都不太熟悉的</section>
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“宝藏”游戏——7星彩</section>
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从“新生”到“老牌”：7星彩成长史
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2004年，全国联网销售的数字型电脑体育彩票“7星彩”上市了，消息一经发布，就吸引了众多购彩者的关注。</section>
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当时的7星彩在游戏规则上进行了大胆的创新，综合了其它相似类型彩票游戏的优点，在奖级设置、投注方式上加以创新，并推出“附加玩法”，大大降低了中奖门槛，增强了游戏趣味性。7星彩的上市，既填补了数字型彩票的空白、优化了产品结构，又为购彩者带来了一种全新的游戏体验。新生的7星彩充满着生命力，在当时的彩市吹起了一阵“体彩风”。</section>
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2009年，为了提高游戏吸引力，让购彩者保持新鲜感，经财政部批准，7星彩进行了第一次规则调整。本次规则调整，取消了特等奖奖级，把最高奖级改为一等奖，调整后，一等奖占浮动奖金比例大幅提高，配合增加的固定奖奖级，进一步提升了购彩者的购彩体验。</section>
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从2004年发展至今，7星彩早已从人们口中的“新游戏”变成了“老牌游戏”，尽管知名度不如其他同类彩票游戏，但相信在不断的探索和规则优化中，会有更大的发展空间和更好的发展前景。</section>
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更简单 更贴近生活：7星彩的魅力
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相较于其他大盘乐透数字型游戏，7星彩选号方式更为简单，从0000000-9999999中选择任意7位自然数进行投注，一组7位数的排列称为一注，每注仅需2元。简单的选号方式吸引了一大批购彩者的青睐。据调查，大部分购彩者选择7星彩就是因为其选号简单，不用费心研究各种各样的投注方式。</section>
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简单，但并不意味“惊喜度”低，7星彩中奖面相对较高，一度有“体彩500万元生产线”的美誉。在7星彩第18011期开奖中揽获500万一等奖的云南李先生表示，他跟体彩结缘已经有七年多了，一直以来都对7星彩情有独钟。“与其它类似彩票游戏相比，还是7星彩比较简单。”</section>
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除此之外，7星彩更吸引购彩者的特点是“贴近生活”，这要从“7”这个数字说起。纵观世界文化，“7”无疑是很独特的，如西方文化将其视为幸运数字，而有 Lucky 7 的说法；中国传统文化中，“7”为阴阳与五行之和，与“善”与“美”有着密切的联系；一周7天、7色彩虹、7个音符……“7”可以说在生活中随处可见。因此，与其他的彩票游戏相比，7星彩的选号具有非常大的对应性和数字包容性，购彩者选号可从电话号、车牌号、生日等日常生活中常见的数字“信手拈来”。</section>
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与时俱进 为了更好：7星彩的未来
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相对于体彩大乐透，7星彩选号方式更简单；相对于排列游戏，7星彩的头奖更高、奖金成色更足，但为何其“存在感”较低？</section>
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我们知道，7星彩上市16年来，只进行过一次游戏规则调整，在新型彩票游戏类型日益增多的今天，其游戏新鲜感会逐步降低，购彩者的关注度也会随之降低，加上在体彩大乐透、即开票等主流游戏的“光环”之下，7星彩并没有大范围的市场活动，也让更多新购彩者失去了认识7星彩的机会。</section>
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“与时俱进”始终是体育彩票所坚持的，体彩7星彩也是如此，优化游戏规则、提升品牌认知度、适应社会新的消费特点，让更多人发现其魅力，无疑是体彩7星彩未来发展的必行之路，也是体彩7星彩作为一大公益金筹集力量的责任所在。</section>
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体彩7星彩</section>
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来路不凡，未来可期</section>
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每周二、五、日开奖</section>
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期待您的关注</section>
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（许丽峰）</section>
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说起体育彩票</section>
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大部分人首先想到的可能是奖金高</section>
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知名度大的大乐透</section>
<section>
或开奖快、玩法简单的即开票</section>
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其实除了这些</section>
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体育彩票还有一个很多人都不太熟悉的</section>
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“宝藏”游戏——7星彩</section>
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从“新生”到“老牌”：7星彩成长史
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2004年，全国联网销售的数字型电脑体育彩票“7星彩”上市了，消息一经发布，就吸引了众多购彩者的关注。</section>
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当时的7星彩在游戏规则上进行了大胆的创新，综合了其它相似类型彩票游戏的优点，在奖级设置、投注方式上加以创新，并推出“附加玩法”，大大降低了中奖门槛，增强了游戏趣味性。7星彩的上市，既填补了数字型彩票的空白、优化了产品结构，又为购彩者带来了一种全新的游戏体验。新生的7星彩充满着生命力，在当时的彩市吹起了一阵“体彩风”。</section>
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2009年，为了提高游戏吸引力，让购彩者保持新鲜感，经财政部批准，7星彩进行了第一次规则调整。本次规则调整，取消了特等奖奖级，把最高奖级改为一等奖，调整后，一等奖占浮动奖金比例大幅提高，配合增加的固定奖奖级，进一步提升了购彩者的购彩体验。</section>
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从2004年发展至今，7星彩早已从人们口中的“新游戏”变成了“老牌游戏”，尽管知名度不如其他同类彩票游戏，但相信在不断的探索和规则优化中，会有更大的发展空间和更好的发展前景。</section>
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更简单 更贴近生活：7星彩的魅力
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相较于其他大盘乐透数字型游戏，7星彩选号方式更为简单，从0000000-9999999中选择任意7位自然数进行投注，一组7位数的排列称为一注，每注仅需2元。简单的选号方式吸引了一大批购彩者的青睐。据调查，大部分购彩者选择7星彩就是因为其选号简单，不用费心研究各种各样的投注方式。</section>
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简单，但并不意味“惊喜度”低，7星彩中奖面相对较高，一度有“体彩500万元生产线”的美誉。在7星彩第18011期开奖中揽获500万一等奖的云南李先生表示，他跟体彩结缘已经有七年多了，一直以来都对7星彩情有独钟。“与其它类似彩票游戏相比，还是7星彩比较简单。”</section>
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除此之外，7星彩更吸引购彩者的特点是“贴近生活”，这要从“7”这个数字说起。纵观世界文化，“7”无疑是很独特的，如西方文化将其视为幸运数字，而有 Lucky 7 的说法；中国传统文化中，“7”为阴阳与五行之和，与“善”与“美”有着密切的联系；一周7天、7色彩虹、7个音符……“7”可以说在生活中随处可见。因此，与其他的彩票游戏相比，7星彩的选号具有非常大的对应性和数字包容性，购彩者选号可从电话号、车牌号、生日等日常生活中常见的数字“信手拈来”。</section>
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与时俱进 为了更好：7星彩的未来
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相对于体彩大乐透，7星彩选号方式更简单；相对于排列游戏，7星彩的头奖更高、奖金成色更足，但为何其“存在感”较低？</section>
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我们知道，7星彩上市16年来，只进行过一次游戏规则调整，在新型彩票游戏类型日益增多的今天，其游戏新鲜感会逐步降低，购彩者的关注度也会随之降低，加上在体彩大乐透、即开票等主流游戏的“光环”之下，7星彩并没有大范围的市场活动，也让更多新购彩者失去了认识7星彩的机会。</section>
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“与时俱进”始终是体育彩票所坚持的，体彩7星彩也是如此，优化游戏规则、提升品牌认知度、适应社会新的消费特点，让更多人发现其魅力，无疑是体彩7星彩未来发展的必行之路，也是体彩7星彩作为一大公益金筹集力量的责任所在。</section>
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体彩7星彩</section>
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来路不凡，未来可期</section>
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每周二、五、日开奖</section>
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期待您的关注</section>
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（许丽峰）</section>
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